The company
is managed
in a most professional manner & views its success through
its highly motivated field force which is well trained
technically as well as professionally. Ninety Five percent
of the business is achieved by generating prescriptions through
the leading medical professionals. Only five
percent of the business comes through sales to Semi government ,
Govt. Institutions & Private Institutions.
The company, very strongly believes in
servicing the leading doctors who are authorities in
their respective fields. Such doctors are encouraged to
conduct CME (Continuing Medical Education) programs which
are useful for General Practitioners / Family Physicians.
With active support from the local chapters
of Indian Medical Associations, particularly in small towns,
which generally lack in academic activities such programmes are
much appreciated. These activities have not
only brought the company among the highly respected Pharmaceutical Companies but
have also helped to make a very good stronghold
in the prescription business both from the
Consultants & General Practitioners. The company is committed to
new concepts & newer molecules in the Indian Market.
