The company does not believe in
dumping of the goods at distributors or stockist level
therefore, a regular flow of goods & inventory
planning is done carefully so as to avoid excess unsold
stocks at any level. There is a regular system of
monitoring the primary & secondary sales every month.
This has helped the company to win over the confidence of
trade & ensuring that the medical representatives do
not enter into unhealthy practices of showing artificial
sales volumes. The company has appointed state wise
distributors through which the goods are supplied only to
its accredited stockist. Presently the major distribution
points are located as under :-
| Marketing
Network |
Distribution Point |
 |
Punjab |
|
Haryana |
|
Rajasthan |
|
Himachal
Pradesh |
|
Jammu
& Kashmir |
|
U.
P. |
|
Uttranchal |
|
Maharashtra |
|
|
Ludhiana |
|
Ambala |
|
Jaipur |
|
Shimla/
Chandigarh |
|
Jammu/Srinagar |
|
Meerut |
|
Haldwani |
|
Mumbai |
|
Due to the
fair trade practices and with a sense of mutual overall
growth of the distributors; It is a matter of pride that
the distributors take so much of pains & personal
interest and give an exceptionally good support to the
marketing team of the company
